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Focus Results Using Document Intent

Documents Can Take Many Forms
Documents are much more than one-dimensional vehicles which carry words. In the physical world, documents can take many forms: books, articles, forms, lists, picture collections, etc. In the digital world, documents take all these forms and more, due to the added dimension interactivity brings: wikis, storefronts, navigational hubs, interactive entertainment centers, dynamic interfaces, etc.

And Words Alone Only Tell Part of the Story
Keyword-based search engines find documents based on the words present in the documents they’ve analyzed. Unfortunately, because documents can take so many forms, looking only at the distribution of words in a document only tells part of the story. For example, looking at the top three results from a popular search engine for the word “Pirates,” one sees three very different kinds of documents:

Figure 1. a typical search can return very different types of documents.

Document Intents Match User Search Goals
One of the key insights leading to the development of Clueray’s unique intent-driven approach was to recognize that all of these different document types can be organized by intent: the intent to inform, the intent to facilitate a transaction, the intent to that serve as a “launching point” for exploring related topics, etc. Interestingly, these document intents map very nicely onto the types of searches people do which have been identified by researchers.

Search by Keyword + Document Intent = More Focused Results
By giving users the ability to include document intent as they search, Clueray takes users beyond the limitations of keywords and gives them the ability to focus their results on the true meaning of their search.

List of Document Intents
For the purpose of our private beta, our demo supports the following document intents:
Learning Documents

These are documents which are designed to inform about the topic specified in the query. Documents in this category present information in a manner similar to that of published articles (popular or scholarly), product documentation, or encyclopedia entries.
Exploring Documents

These are documents which will serve as “navigation hubs” for browsing or “surfing” the query topic. Documents in this category present information in a manner similar to that of a directory or table of contents, with links (text or images) and possibly some descriptive text, text snippets or headers.
Interactive Documents

These documents facilitate an interaction: make a purchase, make a reservation, query a database, fill out a form, download something, etc.
Multimedia Documents

These documents feature multimedia content (eg. a video player) associated with the query topic.